LOGO & ICONography DESIGN

 

Logo and iconography design is a little bit like my “roots” of graphic design. Before I considered myself a “graphic designer”, I would make icons and logos for projects, sometimes just for fun. I appreciate minimalism as a form of design and I pay attention to small details that can make or break a “minimalist” piece. Working with shapes and strokes in Adobe Photoshop and Illustrator is enjoyable to me and helps me distill ideas.

 

AVATARS FOR MINDTICKLE’S “BUILD YOUR IRP” PAGE 2022 —

This project was contracted through Measure, Inc.

Mindtickle.com is a sale readiness platform company that excels in helping leaders build and manage high-performing teams. I was contracted by Measure, Inc. to create avatars for their “Build Your IRP” page. I made the finalized icons and the fantastic crew at Measure animated them. You can see them in action here! (Click the “Build my IRP” button to see the avatars.)

The final deliverables.

A snapshot of the sketch process.

 

LOGO FOR ADSWERVE’S LAS VEGAS SUMMIT 2022 —

This project was contracted through Measure, Inc.

Adswerve.com is a Google marketing platform partner. They held a summit in Las Vegas and requested Measure, Inc. to make them a logo for the occasion. I was contracted by Measure, Inc. to create this logo. Though none of the finals of my iterations were used, my designs offered inspiration for the final design by the crew at Measure, Inc.

My designs: The iterations I submitted as finals. My favorite one is on the right, accompanied by text.

 

LOGOS FOR ADSWERVE’S “DRAGONF1RE” AND “UNIF1RE” SEARCH TOOLS —

This project was contracted through Measure, Inc.

Adswerve.com is a Google marketing platform partner. I was contracted by Measure, Inc. to create two logos for the company’s new search tools, called “DRAGONF1RE” and “UNIF1RE”. In the end, the “UNIF1RE” logo design was implemented into the final page design.

“UNIF1RE” final logo design.

“DRAGONF1RE” logo concepts.

 

MISCELLANEOUS GALLERY —