Character ART Gallery

MASCOT CONCEPT DESIGNS FOR ADSWERVE’S “THALES” —

This project was contracted through Measure, Inc.

My clients at Measure were contracted by Adswerve to re-think the current mascot for the company. Pronounced “Tall-Ease”, Thales was a Greek philosopher and considered the Father of Science. I was contracted by Measure to assist in the conceptual design phase of this project. My mission was to come up with four different reinventions on the company’s design of “Thales”. The challenge was to instill within Thales a new, cool, trendier vibe. The concepts I came up with are below.

The final deliverable to the client, prepared by Measure, can be viewed HERE (PDF)